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  Bill Louden, General Manager of GEnie revolutionized online service pricing by introducing flat-rate evening hour pricing in 1990. For $4.95 a month, you could use many of the features on GEnie for free after 6pm and on weekends. The pricing was popular - so popular that GEnie couldn't handle the load initially. History repeated itself several years later when AOL switched to flat-rate pricing.


© 2002, Attard Communications, Inc.

Photographer: Janet Attard

 

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